A storefront sign is an essential marketing component for any retail store. It is an avenue for you to communicate and guide potential customers to your business.
Most retail signs contain details such as the store’s name, the products or service offered, the operating hours, contact and even discounted deals. Still, acquiring a properly designed and persuasive sign for your store to attract passersby can be a challenge. This article will highlight some useful tips and guidelines to get compelling signage:
1. Sign Graphics
Having a sign or symbol on your sign is more appealing to using just words. You need to choose the best graphics should have the right context of your business to convey the necessary message. You can use a display of your product, such as your business logo or a symbol of your products. For example, you can use the words automotive store and a tire and wrench sign. If you are not sure of the graphics to use for your store’s sign, you can get assistance from a sign specialist. Sign specialists have the expertise needed to craft appealing designs for different storefronts.
2. The Size of the Sign
When picking the size of your signage, you need to consider people’s attention span and visibility. The poster should be short and clear to grab the attention of your targeted customers and offer a simple reading experience. Additionally, the sign needs to be noticeable from a distance to help clients looking for your products. The signage does not have to be extremely large, only a size that is visible from across the street.
3. It Should Appeal To Clients
The signage’s curb appeal is one of the vital aspects of bringing in clients. It would be best if you had a sign with the right message to grab the potential client’s attention. It can be as simple as a chic design for female buyers or colorful details for kids. You can also include baiting words like ‘deal,’ ‘sale,’ or ‘free’ on your sign. In case you use a baiting word, make sure the offer is real to avoid spoiling your store’s reputation.
4. Use the Right Fonts and Signs
The overall purpose of a sign is to attract more clients. For this to happen, you need to keep the client’s preference in mind when designing the poster. Some symbols and fonts may be appealing to you but come out as weird or offensive for the buyers. Therefore, it is advisable to use a legible font and relevant symbols on your retail signage.
5. Test the Sign
When you set up a storefront, it is crucial to monitor its effectiveness by checking the leads it generates. You can ask one of your employees to assess the reaction of passersby when they read the sign. If more people seem disinterested and walk away, then you might need to change the sign. On the other hand, if more sign viewers walk into your store, then you can keep your retail signage.