As a small business owner, you may have asked yourself the question, “Why should I hire a Graphic Designer?”.
With so many things going on in your business, many small business owners try to cut costs as much as possible. Creative services are often low on the priority list, yet skimping on branding can actually end up costing more to fix later on.
There’s a major difference in buying a $25 logo online and developing a brand identity. An identity that will represent what your business stands for. Not only the look and feel but the core values of the business.
Using a content management system like WordPress for websites has become commonplace in the modern business era. Creating a consistent visual identity is essential and will elevate your brand above your competitors. To get ahead in business today hiring a Graphic Designer is a must.
Here are 5 reasons why you should hire a professional graphic designer:
1. Make your business look professional
Creating a professional image is the most important reason to hire a graphic designer.
Designers speak the language of color and imagery. They know the nuances of presenting your business in an aesthetically pleasing manner.
It only takes a few seconds for a customer to make up their mind about your brand. If your branding is off you run the risk of potential customers passing you by. If you don’t look good then neither do your customers.
A brand is not only about the graphics or the logo. It’s about the company strategy, its mission statement and the visual message it wants to portray. A graphic designer will use their experience to communicate this message to your target audience and create a create brand your customers can trust.
No matter how successful your business is, hiring a graphic designer will ensure you create a professional brand. A brand that your customers and potential customers will want to be a part of and raise your profile above your competitors.
Do what you do best, Delegate the rest!
2. Save your time
As a business owner, you have enough on your plate already. You are the expert of your business, and a graphic designer is an expert in graphic design. You need to take into account the amount of time it actually takes to come up with a design.
Sometimes the do it your self attitude is not always the best course of action. Do you have hours to spend learning a new piece of software, trying to design a logo or a brochure? A professional designer can come up with a design concept in a quarter of the time with a much better end result. Is the amount of time you’ll waste, not to mention the frustration worth it?
Do what you do best, delegate the rest!
Save yourself time and money and leave you brand in the hands of a professional.
3. Save your money in a long run
A good quality design will become an asset for your business for a long time. However poor design can have a negative impact on your business.
Not hiring a professional to get your branding right in the first instance can be a costly mistake. Hiring an amateur or doing it yourself, means you will more than likely have to re-brand in the future. Sometimes more than once. This can mean re-printing stationary and re-working building and vehicle signage. Also a re-development of the company website.
Paying for great graphic design first time round is less expensive than paying for poor design over and over again. Not to mention the time you will waste re-branding. The overall impact may even prove to be detrimental to the brand.
Graphic designers have all the right tools for the job and will improve your efficiency. They know the most cost-effective printing methods to keep costs down and can help to choose the correct paper sizes, weights, lamination and number of pages for your documents. Most importantly, graphic designers will use the appropriate software, to ensure there are no printing issues. Unfortunately creating your artwork in Microsoft Office is not going to cut the mustard. Especially when it’s time to deliver press-ready graphics to the printer.
Designers also know the best systems make your website scale-able and future proof. Using tools that enable you to edit your own website and make minor amendments. This avoids returning to the designer for every little change which can be costly.
Hiring a graphic designer will save you money in the long term, and you will also get a better result. Great design is an investment and will last the test of time. In the famous words of David Ogilvy: “Pay people peanuts and you get monkeys.”
Pay people peanuts and you get monkeys.
4. Gain a fresh perspective on your business
As a business owner, no-one knows your business better than you, but it is not always easy to explain this in a visual format. You know what you want to say don’t know how to get this message across.
This is where a graphic designer comes in. Sitting down with a designer may give you a fresh perspective on your business you know so well. Their job is to take all your knowledge and ideas and create marketing materials that will resonate with your customers.
Brainstorming with a designer can help channel your vision. Help you to make informed decisions about your marketing strategy. Help you focus on the real reasons behind your strategy and point you in the right direction.
Sometimes it’s beneficial to get an outsiders input. Input from a professional who knows how to communicate your message will prove invaluable.
Gain a fresh perspective on your business with the unique insight of a graphic design professional.
5. You will get the results you want
It’s a fact, good design converts. Good looking branding material is nice to have. Good looking branding material that converts is even better.
Hiring a designer will help you achieve your goals. A well-presented brochure will compel your readers to keep turning pages. The same as a well-designed website will guide your users through the buying process. Promotional material that is well-designed will reach more people and convert your leads into customers. More customers will recommend your business to others.
More conversions mean a significant increase in your income. A top graphic designer can play an important role in this. So get ahead of the competition and hire a designer today!